When traveling to Latin America, it is essential to know and keep in mind the many, sometimes subtle, differences between how Americans and Latinos/Hispanics communicate. Trust is an essential element of building relationships with Latinos/Hispanics. Once trust is established, Latinos/Hispanics are much more likely to reveal personal information. Latinos/Hispanics are more likely to trust and bond with a person rather than an agency or company.
- Latino/Hispanic culture is formal.
- When addressing someone you should use “Mr.” and “Mrs.”
- “Please” and “Thank you” are words used with everyone.
- To ignore someone is very rude. When you first see a person during the day, you must always recognize them and say “hello.” Before leaving, you should say “good-bye” and wish them well.
- Latinos/Hispanics prefer face-to-face human interaction.
Respect is highly valued. To respect someone means to listen when he or she speaks and follow his or her advice. The elders have a special place in the community because of their wisdom and they are highly respected.
Religion & spirituality: Personal devotion to the church is important for many Latinos/Hispanics. They maintain strong beliefs. Catholicism is the primary religion, but more and more Latinos/Hispanics are converting to Protestant Christianity.
Education: To Latinos/Hispanics education includes not only what one learns in school, but also manners, behavior and religious beliefs. Education plays a very important role, as persons with higher degrees are respected for their knowledge.
Health care: Some members of the Latino/Hispanic community still use traditional herbs or medications from their native homelands.
- The use of home remedies is a common practice in Latin American countries.
- Some countries use the traditional witch doctor called “curandero.”
- Latinos/Hispanics are not used to preventative medicine. They only go to the doctor when they are really sick.
- Mental Illness is viewed as “craziness,” and some people are reluctant to seek help because of fear of how their neighbors or families will react.
- Diabetes is a very common illness among the Latino/Hispanic population, and given the nutritional habits of the Latino/Hispanic culture, it is hard to control without very close supervision by professionals.


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Thank You
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Posted by: Education Consultancy | 07/01/2009 at 06:07 AM